Business to Business and Business to Corporation relationships have recognized the benefits that could be gained by a company giving gifts to existing & prospect customers. Promotional merchandise is now used globally to promote brands, products & corporate identity.
Corporate Gifts are a similar but somewhat enlarged version of the above mentioned concept for personal gifts. The valuable items that are offered to recipients by an organization's representative as an expression of appreciation & goodwill, are known as Corporate Gift. These are definitely an important tool for advertising a firm in order to spread its corporate message amongst the intended audience. Corporate Gift Industry is flourishing day by day and has now established itself as a niche market sector.
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